Man with a beard and black cap sitting and holding a brown dog wearing a harness that is resting peacefully.
Bay Area, CA
brief //

Micah Cash is a Creative Director who speaks two languages most designers can't: strategy & aesthetics.

He doesn't just make things look right — he makes them mean something, and he makes sure the people writing the briefs and the people building the products are aligned around the same vision.

He shows up where there isn't a creative director yet, builds the function from scratch, and leaves a system that outlasts him. As comfortable presenting to a CMO as he is kerning a headline at midnight.

based in
Bay Area, California
Experience
17 years in brand, identity & creative direction
Focus
DTC · Outdoor · Consumer goods · In-house brand build
Available for
Full-time CD roles & select consulting

Capabilities

Brand Strategy
Positioning, architecture, naming, narrative frameworks
Visual Identity
Logos, type systems, color, motion language, brand books
Creative Direction
Campaign concepting, art direction, photo & film oversight
Digital Design
Site design, ecommerce, design systems, component libraries
Team Building
Hiring, structuring, and leading in-house creative teams
Print & Packaging
Editorial, retail, packaging systems, environmental graphics

Azul Couzens
Global CMO & President of Helinox USA

Micah is some kind of design sorcerer—absolutely relentless at turning ideas into reality at warp speed.

Experience

selected roles

Helinox

Senior Brand & Ecommerce Designer

2023—2025

Tombras

Senior Digital & Web Designer

2020—2022

Timbuk2

Senior Brand & Ecommerce Designer

2014—2020

Various

Design Lead

2009—2014